C H A R L O T T E T I L B U R Y : N E W P R O D U C T B R I E F
A collection of moodboards created in response to a brief for a new mascara inspired by 1960's lashes. The direction was to create boards for styling, hair and makeup direction to reflect this aesthetic whilst keeping on brand.
B R A N D R E F R E S H : R O U J E
A brand pitch for the French clothing and accessories brand, 'Rouje.' The pitch proposes a limited edition collection box created to launch the brand in the UK market. The idea, "How to be a Frenchie," consists of 5 staple pieces from the collection to help achieve the classic Parisian look. Offered at a lower price band in order to attract a younger demographic, appeal to a new market and generate brand awareness.
B A B Y F A C E N E W C R E A T I V E S
A branded pack designed for the creative agency Babyface. I had to research for new female creatives that the agency could approach to represent and explain why I believed they would suit the Babyface criteria.
A R T F U N D
Created in response to a live brief set by Art Fund. The idea was to create a promotional campaign informing students about the £5 student art pass that allows them entry to unlimited exhibitions in the UK for a whole year. Our pitch focused on using popular music artists in a video series exploring different exhibitions in a comedic and engaging way to inform the students.
